BelliMum is building innovative products for pregnancy and postpartum recovery — designed in Adelaide around the way Australian women actually carry, birth and heal.
Founding members get first access, launch perks & a real say
Why we exist
weeks of pregnancy we design around
weeks of postpartum recovery, taken seriously
place it's all designed: Adelaide, Australia
The journey, in kits
Each kit serves a specific stretch of pregnancy and recovery. The right support, at the right week.
Carrying → birthing → healing. Keep scrolling to move through the weeks.
Weeks 14 – 40 · Carrying
A full-body support system engineered for the second and third trimester — when sleep becomes a project of its own.
Weeks 36 – birth · Birthing
Everything that earns its place in the hospital bag — chosen with midwives, packed to be grabbed at 2am.
Weeks 0 – 6 · Healing
Honest, dignified care for the part of the story nobody puts on Instagram. Recovery essentials, done premium.
What we're building
BelliMum starts from a blank page: we study how Australian women experience pregnancy and recovery, then design for it — from the first sketch to the final stitch.
Midwives, physios and mums shape every product before it exists. If it doesn't solve a real moment in pregnancy or recovery, it doesn't get made.
From body-mapped support shapes to recovery materials chosen for healing skin — each kit is engineered as a system, not a box of parts.
Our climate, our hospitals, our way of birth. Everything is trialled here at home before it ever reaches your door.
The Founding Circle
We don't design in a boardroom. Before anything ships, it goes to the women living it right now. Join the Founding Circle, trial our prototypes from home, and tell us the truth — the blunt, 3am truth.
What Founding Circle members receive
Open to women in Australia who are currently pregnant or up to 12 months postpartum. Limited places per testing round.
An Australian brand, through and through
BelliMum isn't a global brand with an Australian sticker on it. It's an Australian company solving Australian problems — our summers, our hospitals, our way of doing birth and recovery.
Good questions
We're in active design and testing now, with the Labour Comfort Kit first in line. Waitlist members hear launch dates before anyone else — and founding members get first access to every drop.
First access at launch, founding-member perks, and a genuine vote on what we design next. We email rarely, and only when there's something real to say. Leaving takes one click.
Women in Australia who are currently pregnant or up to 12 months postpartum. Each testing round has limited places. Members receive a welcome gift hamper, free prototype products to trial and keep, and a direct line to our design team.
BelliMum makes comfort and recovery support products, not medical devices or treatments. Nothing we make replaces advice from your midwife, GP or obstetrician — and we'll always say so, clearly.
Really. BelliMum is Australian owned and operated, founded and designed in Adelaide, South Australia, and built around Australian conditions — our climate, our hospitals, our distances.
Join the BelliMum waitlist and be among the founding members — first access to every kit, launch-day perks, and a real say in what we build next. Free to join, easy to leave.